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Graphic devices

We use graphic devices to strengthen our identity and create striking communications. This section demonstrates how you can tailor these devices to create visuals that vary in their style in order to appeal to different audiences but remain in line with our brand.

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The 20/70 angle

We created the ‘20/70 angle’ graphic device as a flexible but distinctive part of our toolkit. It’s an optional element of our visual brand, and reflects the University’s position within the city of Manchester.

The device consists of a line or block at a minus 20 or 70 degree angle. You can use it with solid colours and colour overlays, as well as image frames and subtle backgrounds. You can position it anywhere on the page as long as the University logo is always in clear space.

You can use the angle to:

  • break up spaces
  • create a dynamic layout
  • provide an alternative to text directly over images

You can include it on materials to unify the documents or break up the text. We’ve applied this on our corporate website and in our student recruitment campaign materials.

Use of spades

You can use our distinctive spades icon on its own to reinforce the University brand, both internally and externally.

Appropriate uses include:

  • as a social media avatar
  • as window graphics and signage on campus
  • as a watermark

Please remember to use it in line with our guidance. That means:

  • use in a brand colour (only when the spade is used on its own)
  • don't use it in place of our logo
  • don’t rotate it or distort its dimensions
  • include the appropriate exclusion zones unless it’s being used as a watermark
  • don’t use in close proximity to the University's primary or secondary logo
Exclusion zone

When you use the spades icon, make sure you include an exclusion zone of 10% of its width on all sides. We’ve determined this exclusion zone based on the distance between the spades and the logotype in our complete logo.

Before you use the spades as a graphic device, please email brand@mmu.ac.uk.

Icons

Our icon suite can be used across digital and print applications. To access our icon suite or if you have any questions, please email brand@mmu.ac.uk.

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